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CPI – Stands for Cost per Installation/Pay Per Installation, This method of marketing is mainly advisable for App Installation where advertiser either looking to either monetize their app or simply trying to sell their app to Consumers online, However it needs to be noted that it’s very important that if CPI is a very sensitive way of marketing and if it’s not done right then it can hurt the image of the BRAND/PRODUCT not mentioning if app is not fulfilling what it promises.

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